Introduction

Google Tag Manager (GTM) is a free tool that simplifies adding and managing website tags without modifying code.

Why Use GTM?

– Streamline tag management. – Avoid manual code changes. – Enhance tracking flexibility.

GTM Key Features

– Tag Templates – Version Control – Debugging Tools – Built-in Integrations

How GTM Works

– Add GTM code to your website. – Create and configure tags in GTM. – Publish changes to go live.

Popular Tags in GTM

– Google Analytics – Facebook Pixel – TikTok Pixel – Conversion Tracking Tags